The Short Version:
Technology-Infused Creative Production and Engineering

In plainest English, we're a full service brick-and-mortar production group with an in-house creative engineering division.
From global-reach film and television to cutting-edge mixed reality to world-first experiential, bringing creative and technical teams together is at the core of what we do.
But arming storytellers with the robotics, the motion control, the virtual reality, the projection mapping, the volumetric capture -- the ability to invent the uninvented -- is what makes us Practical Magic.

 

Creative + Production + Engineering

Television Production

We develop and produce film and television for international distribution, working both commissioned and on license. We have shows airing in countries all over the world.

Virtual Reality / Volumetric Media

We've been in VR since before the hype, having designed early VR camera rigs for Google, to recently producing "Grease AR" for Paramount, a highly ambitious volumetric production at Intel Studios.

Next-Gen Reality Competition

Our unique work on Matt Damon and Ben Affleck's "The Runner" and the CW Network's Hunger-Games-esque' reality show "Capture" enabled high-tech, futuristic competition gameplay never before possible on TV.

Experiental Engineering

Our Clio-winning "The Meg: Submersive VR Experience" put real people in a traveling, partially submerged VR experience, designed and manufactured on-site in our Burbank facility.


Grease AR wins Lumiere

Thank you to the Advanced Image Society for the Lumiere award, shared with our friends at Paramount and Intel.


More on Grease AR

Clio Award for The Meg Submersive VR

Our experiential team was honored alongside our friends at Warner Bros. for this groundbreaking water-based VR experience.


More on The Meg VR

Lotte World XR Launches in Seoul

Shot in our Burbank facility and finished by our brilliant partners at 4th Creative Party in Korea, Across Dark goes live at Lotte World.


Watch the Video

Adobe, Practical Magic, and Dunkirk

CEO Matt Lewis and General Partner Amy Bloom talk to Adobe about our recent work on Dunkirk VR.


Watch the Video

Cannes Gold Lions for HELP

While our friends at The Mill deserve most of the credit, we're honored to be recognized for our contributions to Google ATAP's HELP.


Watch the Video

The Runner Technology

Practical Magic technology enables Ben Affleck and Matt Damon's The Runner for Verizon and Pilgrim Media.


Watch the Video

Thinking of contacting us?

If you have a project that would benefit from our brand of technical production and creative engineering, we might be a fit. Here's how to contact us:
First, Look For Smoke in Burbank

We're either fighting a fire on a client's behalf
or we finally decided to burn the place down.
Follow the sirens and bring coffee.

Then, If That Doesn't Work

The fire thing is a joke, calm down.
Send an email to vt.cigamlacitcarp @erehtih.
That goes to a few people who can help.

Finally, Our Address

Practical Magic
11068 Randall St.
Sun Valley, CA 91352